Taco Treat Mexican Restaurants are a fast-casual Mexican food chain with 7 locations through-out Montana. When Inkfish began working with Taco Treat there was no tie between the existing stores, and no real previous marketing or branding efforts with the exception of a franchise logo that was "loosly" adheared to among the franchis locations. Starting from the ground up, Inkfish rebranded the entire franchise, making it more modern yet maintaining the aspects that had the most existing brand equity. Everything from the company logo, in-restaurant and drive thru menus and food packaging to promotional posters, television production and taco truck vehicle wrap were redesigned and made consistent franchise-wide. Inkfish also consulted on the interior and exterior design of two new franchise locations including, color, carpet and material choices, graphic presentation and exterior signage, as well as color and material choices. Taco Treat now boasts strong brand recognition state-wide and is gaining ground within the Pacific Northwest.

• Client

  Taco Treat

• type of work

  Franchise Branding

• Date

  Ongoing

• Services Performed

  Logo Design
  Television Production
  In-Restaurant Promotion Materials
  In-Restaurant & Drive Thru Menu Design
  Exterior Store Signage Design
  Food Packaging
  Retail Packaging
  Food Photography
  Identity Design
  Special Event Materials
  UofM GRIZ Sponsorship Materials
  Taco Truck Vehicle Wrap
  New Franchise Consulting
  Socail Media
  Drive Thru Window Clings